APPLE OF OUR EYE

We love Apple.

The company continues to shape the future with the roll out of the iPhone 4.

The new device is thinner with front-facing camera AND rear camera with LED  flash.

The new phone will be available June 24th at $199.

Other features:

'FaceTime' video chat
The big reveal in terms of the iPhone 4's camera (the "One more thing ... " at the keynote, incidentally), was FaceTime — two-way video chat, a feature that pretty much everyone in the blogosphere had predicted thanks to the front-facing camera on the lost iPhone prototype.

FaceTime gives you a full-screen view of the person you're chatting with, as well as your own video image in a smaller, inset window. Nifty, but FaceTime will work only over Wi-Fi, "in 2010," Jobs said, and only from one iPhone 4 handset to another. When will FaceTime work over 3G, you ask? No word on that, beyond the fact that it won't happen this year.

More iPhone OS details
We already got the biggest news about the latest version of the iPhone OS — support for multitasking — back in April, but Jobs filled in some of the blanks Monday, announcing support for searching via Bing on mobile Safari (in addition to the existing Google and Yahoo! options), as well as talking up the new OS's enterprise and security features. Oh, and iPhone OS 4.0 now has a new name: iOS 4.0. It'll be available for download in two weeks, on June 21.

Jobs also spent some time on iAds, Apple's new mobile advertising platform, including a demo of an ad from Nissan that lets you spin around the automaker's upcoming electric car with the swipe of a finger. The first iAd advertisement should start popping up on the iPhone starting in July, Jobs said, with Apple hoping to rake in a cool $60 million in ad revenue during the second half of 2010.

Netflix, Guitar Hero, iBooks apps
We've had Netflix for the iPad for more than two months now, but when will the killer app arrive for the iPhone? The answer: this summer.

Netflix CEO Reed Hastings showed off the new Netflix for iPhone app (which Netflix reps had hinted at shortly after the release of Netflix for iPad) during Steve Jobs' WWDC keynote Monday, and it looks pretty much like a smaller, iPhone-sized version of the current Netflix for iPad app.

Features include full-length streaming of movies and TV shows directly on the iPhone, as well the ability to pause and pick up videos where you left off, either on the iPhone itself or on your other Netflix-enabled devices, such as PC, a Mac, a game console, or (of course) the iPad.

You'll also be able to rate and search for videos, as well as manage and add titles to your "instant" queue. Nice, but will Netflix for iPhone work over 3G networks, or only via Wi-Fi? Guess we'll find out later this summer.