Posted: 12 noon PDT
The New York Times discusses the "rivalry" (media manufactured) that may/may not exist between Lochte and Phelps.
The paper makes some sound arguments that the London Olympics may be the time Lochte shines and takes the lead, leaving Phelps behind in a puddle (ah yeah, right!!).
Phelps versus Lochte is the sport’s version of a perfect wave: two fierce competitors, one with the winningest portfolio and the other with a winsome personality, fighting a turf war with the world bearing witness. Theirs is not a match manufactured for ratings, even though NBC has played it up in its coverage; it is an organic rivalry that is raising interest in their sport.