CONDE NAST CHANNEL

HARD CONDE:

You can get your daily fix of everything Conde Nast here.  LOL.

It's going on two days straight of all things Conde.

1ST:  Si Newhouse's publishing empire is making over Men.Style.com and giving  two of its marquee titles their own websites.

In October, GQ and Details will have their own internet sites:

"The move marks a partial dismantling of Conde Nast's strategy of creating web-only brands to house magazine content, such as Style.com, Epicurious.com and Concierge.com, and the realization that in many cases the best brand for the web is the one that's been successful in print. The move comes in the midst of a terrible advertising climate and companywide budget cuts, and on the heels of the repositioning of one of its men's titles, Men's Vogue, as a twice-a-year supplement late last year. Indeed, Conde Nast Digital president Sarah Chubb said Conde Nast couldn't justify three men's fashion titles on the web, and it didn't really make sense to do so because lifestyle content from GQ was already the main traffic driver for Men.Style.com. Further, the view among Conde Nast execs is that a unified print-web brand will be an easier sell to brand advertisers."

AD AGE:

2nd:

Ad pages fell drastically for CondeNast titles for the September 2009 issues.

Fashion Rocks will not be a supplement in the September issue of Vogue, GQ and Vanity Fair.  The supplement helped immensly in giving Conde Nast revenue last year and the year before.

Best performer: Teen Vogue, -17%
Worst performer: W, -47%
Other notables: Vogue, -30%; Allure, -28%; Wired, -26%; Glamour, -25%; Vanity Fair, -24%

Conde Nast Traveler and Architectural Digest both posted losses of well over 30%. If you include Fashion Rocks in your calculations, many of the titles' losses swell to more than 40-50%.

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