LEVINE IS SO FINE

Leadvox of Maroon 5 Adam Levine will launch his own clothing line, 222.

He will debut the collection during the Project trade show in Las Vegas.

Reports WWD:

“I’m passionate about fashion. I think it says something about yourself and, whether you care about clothes or not, what you wear reflects some kind of attitude towards style.....This is a family affair.....What I wanted to avoid was the typical pitfalls that someone in my position can fall into. This is something grassroots. Most importantly, it’s something that I work on myself. I collaborate on and approve every single piece of clothing in the line. I’m not just hawking something because I’m in a famous band..... It’s very simple and pure and durable......Jeans, T-shirts and a leather jacket. That’s all I need. I think it’s always fun to be the most underdressed person in a room. There will be no bedazzling in this collection. I like subtlety in design. These days so much stuff looks like someone vomited all over it......I went through a very un-casual phase. My nose would be turned up and I would insist on wearing the best of the best......I would go to dinner in ties and jackets and Balenciaga and stuff. I got caught up in the whole idea of fashion and the Margielas and Ann Demeulemeesters of the world. There’s a real art behind that — as pretentious as that sounds it isn’t, because there really is. It’s a beautiful, amazing world. But all that being said, it wasn’t really me. Before all this nonsense, I was touring in a van with jeans and a ripped T-shirt and a leather jacket if I could afford it — and that’s what got me through and to where I am today.....I think when you sell 10 million albums and the money starts to come in, it does things to you that you either recover from or don’t......The novelty of the money got me interested in designers and fashion. And as materialistic as that was, it was also a valuable learning process where I learned about fashion and the craft that goes into it. It’s like playing music — you have to learn everything and then you can underplay what you know, if you do it tastefully.” 

The collection is a minimalistic line of jeans, basic T-shirts and leather jackets — Levine’s current uniform of choice and the classic look of icons from James Dean to Marlon Brando. For women, there are also pared-down silk dresses, knit tops and wraps. 

There are two styles of jeans for men, a skinny and a straight leg, and two styles for women, which retail for about $150 to $280. T-shirts are $30, dresses and wraps are just over $100 and the biker jacket is $1,250. In total, there are about 50 women’s styles and 25 men’s styles in the first collection.