Jamie Cakes is directing a Seven for All Mankind jeans commercial.
David Lipman is the account manager; the man who is responsible for the Hudson Jeans ad campaign with Patrick Shriver.
So, maybe the new model will be another Hollywood scion... who knows?
Franco quips casually about his new job to WWD: “You might think, ‘Oh, it’s selling a product' ... But that’s what basically one does when you make a movie or do a television show — you’re really selling a product anyway."