Mad Men was a success last night.
The third season premiere received 33% more viewership over last year's.
2.8 million people tuned in to see what was happening at Sterling Cooper for season 3. as opposed to the 2 million folks that turned their television on for the season 2 debut.
Don Draper not only had the heartland swooning over him but a major paper was blowing him kisses as well.
The stately Grey Lady had not one but TWO op/eds about Mad Men in yesterday's Week in Review section.
From Sunday's (Aug. 16th) The New York Times:
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