BABY JESUS FEELS PEPE

We thought this brand of jeans got left behind in the 90's while it was still somewhat hot, not the case.

Pepe Jeans has enlisted Brazilian stud Jesus Luz to lend his BOYTOY mug to the brand.

We see the looks are still grunge-inspired--- just the way we remembered the brand.

How can a brand do 15 plus years of grunge looks and still be solvent as a company?

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