In today's New York Times, for the Critical Shopper, writer Cintra Wilson lets it rip about how she dislikes the new JC Penney at Herald Square.
She opines:
J C. Penney has always trafficked in knockoffs that aren’t quite up to Canal Street’s illegal standards. It was never “get the look for less” so much as “get something vaguely shaped like the designer thing you want, but cut much more conservatively, made in all-petroleum materials, and with a too-similar wannabe logo that announces your inferiority to evil classmates as surely as if you were cursed to be followed around by a tuba section.”
We ask, what about the killing of dead animals for the fur salons at Saks, Bergdorf's and Bloomies? Or the vanity of leather at Gucci: wallets, pants, belts?
We'll take petroleum products any day over the killing of minks, chinchillas, or lambs!!
"Why would this perennially square department store bother to reanimate itself in Manhattan—in the sleekest, scariest fashion city in America—during a hair-raising economic downturn, without taking the opportunity to vigorously rebrand itself?"
Thoughts on the fat mannequins: "It's like a headless wax museum devoted entirely to the cast of Roseanne."
Wow, not everyone is fat that shops at JC Penney. We wear size 30 waist jeans and medium shirts!!
We think Wilson has a case of elitism. Yes we like, Armani at Bergdorf's and Acqua di Parma from Barney's....but every now and then a new Adidas shirt or an American Living tie and flip flops from JC Penney is just the answer!
We like the thought of a JC Penney in NYC: affordable fast fashions from lines like Vans, American Living, and C7P, what a smart move!!
[nyt]
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