The CK brass want K Lu to mimic the ads that Marky Mark did in the nineties, which BTW was David Geffen's idea to Klein.
Today's gay bois will get to have masturbatory dreams with K Lu just like generations before: in the 80s with CK's first iconic model Tom Hintnaus (who we jacked to) then the 90s with Mark and Antonio Sabato Jr. and Michael Bergin (who we jacked to) and continuing today with K Lu (who we will jack to).
We are family... traditions:
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