MAKE UP THAT FACE

WATCH  James Franco as Bruce Nauman.

Nowness describes:  

James Franco as Bruce Nauman, a contemporary update of Nauman's Art Make-Up video piece from 1967, shot on location at the Standard Hotel, New York. The themes the artist was exploring seem perfectly in sync with Franco's own hall-of-mirrors aesthetic: "make-up," the stuff an actor smears on his face, assumes a double entendre as a verb—to make up, the very essence of any creative act. The video is the first in a new series by Chernick in which contemporary artists are enlisted to star in remakes of seminal video artworks, prompting a dialogue between the original artwork and the artist reinterpreting it.