Abercrombie's little bro, Hollister, is coming to The Big Apple on Thursday.
The retail chain will offer New Yorkers that California surfer vibe with pricey flip flops, torn jeans, and worn polos.
To jump start the mood, Hollister SoHo offered a dishful of eye candy to pedestrians at its storefront.
I'll take all three, please!!
The middle one-- I'll take two in THAT!!
Here is what consumers are to expect from Hollister in NYC:
1.) The naked guys aren't going anywhere: "A&F’s marketing typically features bare-chested young men, and there will be at least two in boardshorts stationed at the entrance to mingle with shoppers."
2.) The architecture should be dramatic: "There is a real pier just inside the entrance at 600 Broadway, on the corner of Broadway and Houston Street, with a view at its edge over the entire store." WWD also has a slideshow, but out of the six images, only two are of the store—the rest are pretty much all just rippling torsos.
3.) Shoppers will be lulled by the sound of surf: "There also are 77 flat screens with a live feed of the surf straight from Huntington Beach, Calif." (They would have spared a couple for the coast of Hollister, CA, except that Hollister is about thirty miles inland.)
Once the Soho store is up and running, Hollister will expand internationally. Also in the works: More "aspirational" merchandise, including $79.50 salt-water washed jeans and an Epic cologne.
2.) The architecture should be dramatic: "There is a real pier just inside the entrance at 600 Broadway, on the corner of Broadway and Houston Street, with a view at its edge over the entire store." WWD also has a slideshow, but out of the six images, only two are of the store—the rest are pretty much all just rippling torsos.
3.) Shoppers will be lulled by the sound of surf: "There also are 77 flat screens with a live feed of the surf straight from Huntington Beach, Calif." (They would have spared a couple for the coast of Hollister, CA, except that Hollister is about thirty miles inland.)
Once the Soho store is up and running, Hollister will expand internationally. Also in the works: More "aspirational" merchandise, including $79.50 salt-water washed jeans and an Epic cologne.
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