The Suits from General Motors demanded that an online viral campaign marketed to gay buyers be taken down because it was deemed "not appropriate" and "not in good taste."
The video displayed hot buff guys dubbed "Bumble Bee Boys in Briefs." The handsome lads were washing a Camaro in the spot. The video was a promo spot for Chevrolet Gay Days at the Movies in Los Angeles to hype the recent Transformers release--the movie uses GM products.
The executives never bothered viewing the dailies from the commercial, but decided to pull the campaign once the video was posted on USA Today's Drive On blog.
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