We LOVE that bulge and what's under that Speedo of his:
Mikey's landed a new account, Under Armour.
USAToday reports:
Phelps has signed a multiyear endorsement deal with Under Armour, the burgeoning athletic apparel and footwear company, Phelps and Under Armour senior vice president Steve Battista told USA TODAY.
Phelps, who remains under a swimwear contract with Speedo, will be aligned with Under Armour products for outside-the-pool training. His agent, Peter Carlisle, says "the expectation" is the deal will extend through the 2012 London Games and beyond
Sports marketing expert Bob Dorfman, creative director at Baker Street Advertising in San Francisco, estimates that such a deal would be worth at least $5 million.
Phelps, who is making appearances in Vancouver on Thursday, says he already worked out in Under Armour gear. In addition, he lives near the company's offices in Baltimore, his hometown. "It seemed like the perfect fit," he says.
His first national TV commercial for Under Armour will co-star UFC welterweight champion Georges St-Pierre, Milwaukee Bucks rookie Brandon Jennings and former Oklahoma State wide receiver Dez Bryant. It will premiere during coverage of the NFL scouting combine.
Says Battista, "It will surprise a lot of people to see how hard he's working out of the water. "
Will Under Armour, which is challenging Nike in running shoes, try to take on Speedo in swimwear? "Everything is on the table," Battista says, "but right now we're totally focused in Michael's case on training apparel and footwear."
Support LA*SURFPUNK HOLLYWOOD--Please take a moment to make a donation to keep this blog alive!!! You can click the donate button at the top right of the page. We thank you!!
As always, feel free to comment.
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Mikey's landed a new account, Under Armour.
USAToday reports:
Phelps has signed a multiyear endorsement deal with Under Armour, the burgeoning athletic apparel and footwear company, Phelps and Under Armour senior vice president Steve Battista told USA TODAY.
Phelps, who remains under a swimwear contract with Speedo, will be aligned with Under Armour products for outside-the-pool training. His agent, Peter Carlisle, says "the expectation" is the deal will extend through the 2012 London Games and beyond
Sports marketing expert Bob Dorfman, creative director at Baker Street Advertising in San Francisco, estimates that such a deal would be worth at least $5 million.
Phelps, who is making appearances in Vancouver on Thursday, says he already worked out in Under Armour gear. In addition, he lives near the company's offices in Baltimore, his hometown. "It seemed like the perfect fit," he says.
His first national TV commercial for Under Armour will co-star UFC welterweight champion Georges St-Pierre, Milwaukee Bucks rookie Brandon Jennings and former Oklahoma State wide receiver Dez Bryant. It will premiere during coverage of the NFL scouting combine.
Says Battista, "It will surprise a lot of people to see how hard he's working out of the water. "
Will Under Armour, which is challenging Nike in running shoes, try to take on Speedo in swimwear? "Everything is on the table," Battista says, "but right now we're totally focused in Michael's case on training apparel and footwear."
Support LA*SURFPUNK HOLLYWOOD--Please take a moment to make a donation to keep this blog alive!!! You can click the donate button at the top right of the page. We thank you!!
As always, feel free to comment.
Member of the Boxxet Network of Blogs, Videos and Photos
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