GRINDR ON

Pink News talks to the founder of Grindr, which will turn 2-years old next month.

Joel Simkhai confesses some about the inception of the manfinder application:

“We just thought this would be a cool app,” Joel tells me. “As a gay man I thought: wouldn’t it be great if I could walk into any room or go to a new city and see who’s gay? Did we think it would become a business? Or that it would impact as much as it has? We had no idea.”

“We knew the logo had to be unique, memorable and above all masculine. We looked at tribal art from Africa and Polynesia and we kept seeing masks. That was our inspiration. We thought about grinding people together sort of like a coffee grinder.”