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Tuesday, August 26, 2008

OLD HABITS ARE HARD TO BREAK: RAFAEL NADAL

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Rafael's new "traditional" polished image, above




Rafael's signature "hunky rebel" look


You don't need me to explain athletes and their winning streaks and their superstitions.

But at Nike, some of the suits want Rafa to graduate his look to a more polished one.

He has made it to the #1 spot in his sleeveless muscle shirts and his green below the knee shorts mixed with his physical prowess.  

He won't be debuting the new look just yet for the US Open.  He is HOWEVER taking baby steps to the more refined image.  Nike marketers have made treks to his homeland to discuss looks and fabrics and have him test and wear prototypes.

And much to the delight of all, some new images will be donned.

Rafa wants to win the US Open so he is not adhering to a new look just yet.  He will continue his winning streak in NY with his signature sleevelessness and long shorts.

BUT after--- look for Nadal to don some polo style shirts and above the knee shorts in future tournaments!!!








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